British shoe brand Irregular Choice has brought its shoes into Hong Kong! The first store in Asia is now open on Cleveland Street, Fashion Walk in Causeway Bay.

Created and designed by Dan Sullivan, Irregular Choice is known for fun, one-of-a-kind shoes and is a favorite amongst individual style seekers across the globe with celebrity fans including Agyness Deyn, Gwen Stefani, Katy Perry, Nicki Minaj, and more.

With over 400 pieces designed by Sullivan per season, what started as a women’s footwear brand now also takes in designs for men, a wedding collection, specially designed handbags, jewellery and lifestyle products complimenting the current shoe collections each season as well as various limited editions.

Holding a cute fabric clutch by Irregular Choice!

You can tell which season the pair of shoes are from by looking at the patterned sole. The Mermaid motif comes from the 2012 Spring Summer collection!

Irregular choice sunglasses & accessories, available in store shortly

Dan Sullivan, creator & designer of Irregular Choice, and I

“Hong Kong is a vibrant city with a great energy and personality. I believe that the new store will change the role shoes can play in helping Hong Kong people express themselves through fashion. Irregular Choice can hopefully give people more options to have fun with their look,” said Sullivan.

Models showcasing the latest clothing line complimenting the funky Irregular Choice shoes

Here comes a sneak preview of the upcoming 2012 Autumn Winter collection that will be available this August! Also coming up is the men’s collection in August.

Stunning…my favorite of the night
Camel wedges coming up this Fall!

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